What is AudiencePlus?

AudiencePlus built an AI-powered Audience Marketing platform that enables marketing teams to launch their own media channel, understand their audience, and leverage first-party intent signals to convert potential buyers.

How it works

  • Engage:  Launch a beautiful, branded media property as an extension of your website and distribute videos, podcasts, articles, and PDFs direct to your audience. Use exclusive content to convert web traffic and social followers into owned subscribers.

  • Understand:  Leverage first-party data and powerful AI to deeply understand your audience’s interests – enriching every aspect of your marketing strategy.

  • Act (Coming Soon):  Bring your marketing into the AI era by acting on recommended next best actions and triggering precise workflows that drive revenue.

At AudiencePlus, I was the Head of Design

My work

As Head of Design, I helped execute their core strategic initiatives:

  • AI Platform

  • Live site

  • Marketing Website

  • Design System

Customers use their own data, and use our Site Editor to make informed decisions on what content to show on their “Live Site” experience.

The core goal for AudiencePlus was to create and drive incentives for subscription models similar to Patreon.

Customers can pick themes such as a Netflix theme to customize their experience

Designing data

Our AI Platform was a place for Marketers to analyze their data and help them make better content decisions.

Creating the architecture

When designing our AI Backend, we knew generally the framework we wanted to build off of, given our extensive customer knowledge

Design System

I then started to build out our design system from scratch

Dark mode

Every component was built from the ground up with dark mode in mind.

We had local variables for every single color

Brand

At the same time, I was helping our brand designer create some simple brand guidelines that we could use for our Product and our brand new Marketing website

We raised $7 million

Above you can see our social outreach

AI Platform

After speaking with our customers, and learning about core marketing techniques. We identified key metrics that most valuable to our users and started filling them in.

Creator Profile - Overview tab.png
Subscriber Preview - Overview tab.png

AI Copilot

Once the core architecture and data was designed, that’s when we started to think about how we can incorporate our AI models

Machine Learning

We created our own proprietary machine learning mechanisms while leveraging Open AI to design and built out an informative AI Copilot.

Marketing site

All this was happening as we were re-designing and building our brand new marketing site using Webflow

Next

Grubhub - Preferred Availability